A multi‑disciplinary agency specializing in brand marketing, strategy, media, experiential activations and partnerships — with a focus on global impact and expansion.
We don't just work in sports and entertainment. We bridge the gap between culture and business — connecting the people who make the culture with the people who fund it.
Every engagement is engineered for reach — but delivered at the size of a room where introductions still mean something. New York based. Everywhere else by design.
Every 24901 activation is engineered around the same idea: put the culture and the capital in the same room, and design the room so the introduction feels inevitable.
A cultural deep-dive into music and identity: intimate panel with an artist, followed by a private set of unreleased material. Recently hosted with Andy Hilfiger. Next up: Ja Rule.
A visiting chef, a private room inside a Nobu-tier restaurant, and roughly the same number of guests as courses. Built for the conversation that only happens over a nine-course tasting menu.
A city, a heritage month, and a national tourism board as our co-host. Upcoming: Puerto Rico × London for Hispanic Heritage Month — a private dinner and Tiny Desk-style set from a Puerto Rican artist, 50 to 100 guests.
Programmed around international NFL and NBA games. For the London NFL series: clay shooting at a private castle, a curated dinner, a mini-golf outing — a full weekend built around the game, not the game itself.
A rolling calendar. Some public, most not. If you're interested in the room, get in touch before it fills.
The number 24,901 is the earth's circumference in miles. It's also the operating radius. Where the game is played, where the capital gathers, where the culture happens — that's where we go.
24901 is a boutique operation by design. We keep the room small so the work stays sharp and the relationships stay direct. Full team introductions on request.